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What is a lead magnet funnel?

A lead magnet funnel is the path a stranger takes from seeing a free offer to becoming a customer: they find the offer, give their email address for it, read it, receive your follow-up emails, and are asked to take a next step. Each stage loses people, so each has one job.

What it means in practice

Each stage has a job, and you can check them one at a time:

  1. Offer. A page that says who the book is for and what it solves.
  2. Sign-up. A short form, and a clear opt-in.
  3. Delivery. The book, quickly, in a file that opens anywhere.
  4. Follow-up. A welcome sequence that keeps teaching.
  5. Next step. One specific thing to do: book a call, buy the longer book, start a trial.

Measure where people drop out before rewriting everything. A page with many visits and few sign-ups has a different problem from a list that signs up and never replies.

How Chapbook uses it

Chapbook covers the parts around the book. A lead magnet can end on a Next step page once you add your link. On a paid plan, a public page offers it, collects sign-ups and counts views, sign-ups and conversion for each named link you share. Sign-ups land in your Readers list. Export the list as a CSV and import it into Kit, Mailchimp, Beehiiv, MailerLite or any other email tool, which can ask each reader to confirm.

The launch campaign writes the follow-up emails, with their links tagged by channel. Your email tool sends them. Chapbook sends nothing and posts nothing, and it can’t promise a result from any of it.

In a real book

Cover of Five Pricing Mistakes by Jane Founder: a flat orange price tag on deep navy above white type, subtitle “A ten-minute read for founders”.
Title page. Page 1 of Five Pricing Mistakes.
Copyright. Page 2 of Five Pricing Mistakes.
Contents. Page 3 of Five Pricing Mistakes.
Introduction. Page 4 of Five Pricing Mistakes.
Mistake 1: Copying a competitor. Page 5 of Five Pricing Mistakes.
Mistake 1: Copying a competitor. Page 6 of Five Pricing Mistakes.
Mistake 2: One tier for everyone. Page 7 of Five Pricing Mistakes.
Mistake 2: One tier for everyone. Page 8 of Five Pricing Mistakes.
Mistake 3: Never asking. Page 9 of Five Pricing Mistakes.
Mistake 3: Never asking. Page 10 of Five Pricing Mistakes.
Mistake 4: Anchoring on your costs. Page 11 of Five Pricing Mistakes.
Mistake 4: Anchoring on your costs. Page 12 of Five Pricing Mistakes.
Mistake 5: Never revisiting the number. Page 13 of Five Pricing Mistakes.
Mistake 5: Never revisiting the number. Page 14 of Five Pricing Mistakes.
What to do instead. Page 15 of Five Pricing Mistakes.
What to do instead. Page 16 of Five Pricing Mistakes.
Back cover of Five Pricing Mistakes: the description over the cover's artwork.
Introduction 5 / 18
Five Pricing Mistakes, a ten-minute read for founders: a lead magnet of 3,735 words and 17 pages on US Letter, 8.5 × 11 in, generated from one brief and exported unedited. It is a sample, not a customer's book. Download the PDF (163 KB) or the EPUB (69 KB).
  1. What is a lead magnet? A lead magnet is something useful given away free in exchange for an email address. What makes one work, the usual formats, and how it differs from an ebook.
  2. What is opt-in? Opt-in means a person actively agrees to receive your email before joining your list. What counts as agreeing, and how Chapbook's sign-up form records it.
  3. What is a welcome sequence? A welcome sequence is a short series of automatic emails a new subscriber gets after signing up. What each email does, and the one Chapbook writes from your book.
  1. Lead magnet generator: a typeset guide from one paragraph Turn one paragraph into a typeset lead magnet: an outline you approve, chapters in your voice, a cover, a PDF and an EPUB, and a page that collects readers.

Questions people ask

What is the difference between a lead magnet and a lead magnet funnel?

The lead magnet is the free thing you give away. The funnel is everything around it: the page that offers it, the sign-up, the emails that follow, and the next step you ask readers to take.

Does Chapbook run the whole funnel?

No. It makes the book and, on a paid plan, the page and the sign-up, and it writes the emails. Your own email tool sends them, because Chapbook never emails a reader.

Read a chapter of your own book before you pay for it.

The outline, one sample chapter up to 2,500 words and a watermarked cover are free: 60 Book Credits on sign-up, no card.

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