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Lead magnet idea generator: ideas from your website

Enter your website's address. Chapbook reads that page, says in a line what you offer and to whom, and suggests up to 5 lead magnets your visitors would trade an email address for, each with a working title, its reader and its promise. Pick one and it opens as the brief of a new book in Chapbook. It is free and needs no account.

Lead magnet idea generator

Chapbook's AI writes the answer. What you send is kept only as a fingerprint, for abuse checks.

What you get

Chapbook reads the page, says in a line what it offers and to whom, and suggests five lead magnets its visitors would trade an email address for: each a kind of book, with a working title, its reader and its promise.

Open in Chapbook

The idea you pick becomes the brief of a new book. Nothing runs, and nothing costs a credit, until you choose Generate there.

How the generator works

Chapbook’s API reads the page you name itself, through the same guard it uses for a book’s web sources: public http and https pages only, never an address on a private network, with a size cap and a timeout. It keeps the page’s readable text, drops the navigation, and hands the start of it to Chapbook’s AI.

The AI says in one line what the site offers and to whom, then suggests lead magnets that follow from it: each a kind of book Chapbook makes, with a working title, the reader it is for and the promise it keeps. The one you pick becomes a new book’s brief, ready for Chapbook to plan.

Made with Chapbook

Cover of Five Pricing Mistakes by Jane Founder: a flat orange price tag on deep navy above white type, subtitle “A ten-minute read for founders”.
Title page. Page 1 of Five Pricing Mistakes.
Copyright. Page 2 of Five Pricing Mistakes.
Contents. Page 3 of Five Pricing Mistakes.
Introduction. Page 4 of Five Pricing Mistakes.
Mistake 1: Copying a competitor. Page 5 of Five Pricing Mistakes.
Mistake 1: Copying a competitor. Page 6 of Five Pricing Mistakes.
Mistake 2: One tier for everyone. Page 7 of Five Pricing Mistakes.
Mistake 2: One tier for everyone. Page 8 of Five Pricing Mistakes.
Mistake 3: Never asking. Page 9 of Five Pricing Mistakes.
Mistake 3: Never asking. Page 10 of Five Pricing Mistakes.
Mistake 4: Anchoring on your costs. Page 11 of Five Pricing Mistakes.
Mistake 4: Anchoring on your costs. Page 12 of Five Pricing Mistakes.
Mistake 5: Never revisiting the number. Page 13 of Five Pricing Mistakes.
Mistake 5: Never revisiting the number. Page 14 of Five Pricing Mistakes.
What to do instead. Page 15 of Five Pricing Mistakes.
What to do instead. Page 16 of Five Pricing Mistakes.
Back cover of Five Pricing Mistakes: the description over the cover's artwork.
Introduction 5 / 18
Five Pricing Mistakes, a ten-minute read for founders: a lead magnet of 3,735 words and 17 pages on US Letter, 8.5 × 11 in, generated from one brief and exported unedited. It is a sample, not a customer's book. Download the PDF (163 KB) or the EPUB (69 KB).

Questions people ask

Is the lead magnet idea generator free?

Yes, and it needs no account. A Cloudflare check stands in for a sign-in, each network has a limit, and the tool pauses for the day once it reaches its daily allowance.

What is a good lead magnet?

A short, specific piece that solves one problem your visitors already have, and leads naturally to what you sell. A checklist, a short guide or a workbook usually beats a long ebook.

Which page should I enter?

The one that says best what you sell and to whom, usually the home page or a product page. It has to be public: the generator cannot read a page behind a login.

Does the generator store my website?

It reads the page once to answer and keeps the address only as a hash, a fingerprint for spotting abuse. Nothing is saved to an account.

Read a chapter of your own book before you pay for it.

The outline, one sample chapter up to 2,500 words and a watermarked cover are free: 60 Book Credits on sign-up, no card.