Client lead magnets and brochures for marketing agencies
Marketing agencies use Chapbook to produce a client's lead magnet, brochure or illustrated guide without booking a writer and a designer for each one. You write the brief from the client's facts, the client approves the outline, and you hand over a typeset PDF, EPUB and Word document. Accounts are personal, so there are no client workspaces or team seats, and the public page suits one brand per account.
What marketing agencies make with Chapbook
- Lead magnet 1,000–10,000 words
- A campaign's downloadable asset, written as the client from their notes and approved at the outline stage, then handed over for their own landing page and form.
- Brochure 200–1,500 words
- A short illustrated brochure for a client's event, service or location, from a brief with their address, hours and offers typed in.
- Illustrated guide 2,000–8,000 words
- An illustrated guide for a client's customers, using the client's own product photos where a generated picture would misrepresent what they sell.
- Workbook 1,000–20,000 words
- A workbook or playbook your agency gives away under its own name, drawn from how you run client work and published from your own page.
“We have Canva, and we have writers.”
Keep both if the work is flowing. Chapbook helps with the asset that’s too small for a writer plus a designer and too important to send out as a sad PDF. It writes from a brief, typesets in a look you choose and exports a PDF, EPUB and Word document in one pass. Your writer can then take the Word file and finish it, which is often the better split: Chapbook makes the first typeset draft, and your people make it good.
“How do we make it sound like each client?”
This needs the most honest answer on this page. The voice profile belongs to your account, not to a client, so it won’t switch between them. For client work, put the voice in the brief, attach the client’s own writing as sources and name the phrases they use and the ones they never would. Read the result against their last newsletter. Each book keeps its own author name, look and sources, and you can describe a look in your own words or give it a reference image. A saved brand look is one per account too.
If you run a client for years, the cleaner setup is an account in the client’s name, which can hold their voice, handle and brand look.
“What can we actually sell?”
Sell the book, not the list, unless the client owns an account. A public page sits under one handle and tells readers they’ll get emails from that account’s pen name, and the terms bar a page from impersonating anyone. Several clients’ pages under one agency handle would mislead their readers. For most client work, hand over the PDF and let their own landing page and email tool do the collecting.
Tell clients how a book was made, as your contract and your conscience require. The private reading link shows a draft without an account, and a Word document takes tracked changes. Chapbook has no comments or approvals. It also doesn’t check claims, so the client signs off on the facts.
What it costs to run
There is no agency plan. Studio, at $99 a month, is the largest with 2,200 credits, and every paid plan has unlimited projects and files without the watermark. Each action shows its price before it runs, and the pricing page gives a figure for a whole book of each kind. Credits you top up never expire, which suits uneven client work.
The sample on this page
World Book Day is a brochure for a fictional bookshop, written in the shop’s voice from one brief with its address, times and phone number typed in. It was exported without editing. That’s the agency’s job in miniature: one client’s facts going in, and a finished, illustrated document coming out. The brief beside this text starts the same kind of job as a longer lead magnet.
What it does not do
Chapbook has no client workspaces, seats, roles, white label, approval tools or client billing. It doesn’t run campaigns, send email or post anywhere. It writes nonfiction in English, Spanish, German, French, Portuguese (Brazil), Italian and Dutch, and Chapbook’s own screens stay in English.
Ideas
Words to know
Questions people ask
Does Chapbook offer white labeling for agencies?
No. Chapbook has no white label, and the Author and Studio plans can only hide the badge on a public page. The exported files carry no Chapbook branding once they are on a paid plan, with the author name you set for that book.
Can each client have a workspace in my Chapbook account?
No. Chapbook accounts are personal, with no client workspaces, seats or roles. Each book in your account can have its own author name, look and sources; the voice profile, handle and pen name belong to the account.
Can a client publish a book page under their own name?
Only from their own account. A page lives at one account's handle, and its sign-up line says readers get emails from that account's pen name. For several clients, hand over files, or have each client hold an account.
How does a client approve a Chapbook draft?
Send the private reading link, which needs no sign-in and shows the live draft, or a Word document for tracked changes. Chapbook has no comment or approval tool, so feedback comes back by your usual route.
Who owns the book an agency makes for a client?
Chapbook's terms say you own the manuscripts, covers and files it generates for you, and it claims no ownership of them. What passes to your client is for your own contract, and AI drafts may resemble text made for others.
Read a chapter of your own book before you pay for it.
The outline, one sample chapter up to 2,500 words and a watermarked cover are free: 60 Book Credits on sign-up, no card.