Lead magnet ideas for yoga studios
A yoga studio’s lead magnet should get someone through the door the first time: what a first class is like, which style suits them, what to bring. Here are ten briefs that open in Chapbook as starting points, each with its reader and voice. None makes a health claim, so check anything about injury or pregnancy with a qualified teacher or clinician.
A brief to start from
A short guide to a first yoga class: what to wear and bring, when to arrive, where shoes go, how a class usually runs, what to do when you get lost, what to tell the teacher, and how to rest at any point. Reader: a stiff forty-year-old who has wanted to try yoga for years and fears being the worst in the room. Voice: warm, a little funny, second person. No health claims.
Start from this brief10 ideas, each a brief to start from
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Your first yoga class, from the door to the mat
Many beginners worry about looking foolish in a room full of people who know what they’re doing. A plain account of the first fifteen minutes answers what they’d never ask at the front desk.
Lead magnet Start from this brief: Your first yoga class, from the door to the mat
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Which class is for you
Vinyasa, yin, restorative and hatha mean nothing to a beginner reading a schedule. Explaining the differences in terms of how each class feels helps someone choose and book a first one.
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A fourteen-day home practice workbook
A beginner who goes weeks between classes starts over each time. A short daily plan with a log gives them a routine at home, and something to talk to a teacher about when they visit.
Workbook Start from this brief: A fourteen-day home practice workbook
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The poses, one page at a time
Students forget a pose’s name as soon as class ends. A reference in one repeating shape, using photos of your own teachers, is something students keep and that a generic blog can’t replace.
Collection Start from this brief: The poses, one page at a time
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Yoga for desk workers, in pictures
Office workers look for help with stiffness, and they are people with lunch hours and budgets. An illustrated guide for them opens a door a general beginner’s guide doesn’t.
Illustrated guide Start from this brief: Yoga for desk workers, in pictures
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A guide to your teacher training
Someone considering teacher training is weighing a big commitment of money and time, and wants far more than a web page. A fuller guide answers the questions they’d otherwise ask you one at a time.
Lead magnet Start from this brief: A guide to your teacher training
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A brochure for the corporate wellness pitch
An office manager needs something to forward to their boss. A short booklet on how a workplace class runs answers the practical questions that otherwise stall the decision.
Brochure Start from this brief: A brochure for the corporate wellness pitch
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A studio newsletter issue
A lapsed member may need a reminder more than a discount. An issue on a teacher, a pose and next month’s workshops reminds them why they came, and gives them a concrete class to return for.
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Prenatal and postnatal questions to ask
Expecting parents look hard for classes they can trust. A careful guide to what to ask, with a clear pointer to their clinician, serves them well and shows a studio that takes this seriously.
Lead magnet Start from this brief: Prenatal and postnatal questions to ask
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A book on your studio’s way of teaching
A teacher with decades of practice has more to say than a class schedule can hold. A book gives students something to keep and to give a friend, and it sets out how your studio teaches.
Nonfiction book Start from this brief: A book on your studio’s way of teaching
How to choose one
Start where your front desk spends its time. If people call to ask what to wear, write the first-class guide. If they stare at the schedule, write which class is for them. If your classes fill but your workshops don’t, a newsletter issue that puts them in front of members may do more than a new guide.
Take care with what a page says about the body. Don’t write that yoga treats anything, and leave what suits an injury or a pregnancy to a qualified teacher and the student’s own clinician. A draft can state something like that with confidence, so read those paragraphs as if your insurer were reading along.
Every brief here opens in Chapbook
Each idea comes with the paragraph Chapbook needs to start: the topic, the reader and the voice. The brief at the top of this page is a starting point, not a book we have already made from it. Open it, put in your own studio’s door, props and class names, and add a few of your newsletters as voice samples. Chapbook then proposes titles and an outline for you to approve before anything is drafted.
Questions people ask
What is a good lead magnet for a yoga studio?
A guide to a first class is the natural first choice. It answers what a nervous beginner wants to know, gives them your class names and the way to your door, and is short enough to read on a phone before they book.
Can a yoga lead magnet say yoga helps with back pain or anxiety?
Keep those claims out unless you can support them and your own insurance and rules allow them. These briefs make none. Chapbook does not check health claims, and a draft can state one confidently, so read every line and remove any you find.
Should I use generated pictures of yoga poses?
Not to teach a pose. A generated picture can get a joint angle or a grip wrong, and a reader may copy it. Upload your own photos in the editor for any movement, and keep generated pictures for covers and scenes.
Read a chapter of your own book before you pay for it.
The outline, one sample chapter up to 2,500 words and a watermarked cover are free: 60 Book Credits on sign-up, no card.