# Turn your newsletter into a book and a subscriber lead magnet Newsletter writers use Chapbook to turn their best issues into a “start here” lead magnet or a book, word for word and free to import. Paste links to your public posts, reorder them into chapters and choose a look. A book page or an embed on your site then collects sign-ups, and you can export each sign-up as a CSV for your email tool. Last reviewed 30 October 2026. Web page: https://chapbook.ink/for/newsletter-writers/ ## What newsletter writers make with Chapbook - Lead magnet: A “start here” guide or best-of from your strongest issues, offered as the reason to subscribe, from a book page or a card embedded on your site. - Nonfiction book: A book from your archive, reorganized by idea rather than by date, with the ebook and paperback files to publish wherever you choose. - Collection: A collection, if your issues repeat a format such as reviews, recipes or places: one entry each, with a picture and a short list of facts. - Newsletter: One designed issue as a two-column PDF: a masthead, then short pieces, for an anniversary, an annual review or a printed handout. ## Made with Chapbook: The Welcome Sequence The Welcome Sequence: Seven emails that turn a subscriber into a reader, by Dana Okafor. Lead magnet, 3,626 words, 17 pages. A sample generated from one brief and exported unedited; it is not a customer's book. Read every page: https://chapbook.ink/examples/newsletter/ The brief: > A seven-email welcome sequence for a new newsletter: what each email does, what to write, and when to send it. Promise: By the end you have a complete seven-email welcome sequence drafted, with a send schedule. Reader: Someone with fewer than a thousand subscribers who writes the newsletter themselves. Voice: Second person, warm and direct, worked examples with fictional newsletters, no invented open-rate statistics. The outline the planner proposed: 1. Introduction (282 words) 2. Email 1: The one they actually open (681 words) 3. Emails 2 and 3: Who you are and what to expect (729 words) 4. Emails 4 and 5: Your best two pieces, reframed (669 words) 5. Emails 6 and 7: The ask, and the door left open (743 words) 6. The schedule and the template (478 words) ## “Another tool?” Fair. You already have a platform, and this won’t replace it: Chapbook doesn’t send newsletters, host an archive or take paid subscriptions. It does the one thing your platform doesn’t, which is turn a pile of issues into a typeset book with its own sign-up page. Export the list as a CSV and import it into Kit, Mailchimp, Beehiiv, MailerLite or any other email tool, which can ask each reader to confirm. For Substack, download the Readers list as a CSV and [upload it yourself](https://support.substack.com/hc/en-us/articles/360037829931-How-do-I-import-my-mailing-list-from-another-platform-such-as-Mailchimp-Ghost-or-Beehiiv). Substack’s own help asks you to confirm those people opted in. The [Readers manual](/manual/readers/) has the rest of the steps. ## “My issues weren’t written as chapters.” They weren’t, and that’s the real work. **I have a draft** brings each post in as a chapter with your words intact, including every “hey friends”, every sponsor line and every “reply and tell me.” You can leave out, merge, split and rename chapters before the book exists, then cut the email habits in the editor. Posts bring text only, so pictures need adding back. Paid-only issues have to come in as files, since a link is read without signing in. Word for word can be the right call for a book of essays. For a lead magnet, you may want the assistant to draft a tighter guide from those issues, used as sources and voice samples, as the brief on this page does. That costs credits, the price shows first, and each later change is a suggestion you accept or reject. ## “Will it grow my list?” We can’t promise it will. It does give you something to offer and a way to see what works: a named link for each recommendation swap or podcast, an embed card for your site, a link-in-bio page, and a Monday email with each live page’s views and sign-ups. Sign-ups arrive unconfirmed so that your own tool’s confirmation does its job. That means the count you see in Chapbook can be higher than the count that confirms. ## The sample on this page The Welcome Sequence is a real lead magnet for your world: seven emails for a new newsletter, each with its purpose, what to write, an example and a send day. It uses fictional newsletters, with no open-rate statistics. It was generated from one brief and exported without editing, so it isn’t a best-of made from someone’s archive. A book of your own issues would read like you, not like this. ## What it does not do Chapbook doesn’t send email, host an archive, sell subscriptions or read posts behind a paywall. Importing is free, but a clean file or a public page needs a paid plan. It writes nonfiction in English, Spanish, German, French, Portuguese (Brazil), Italian and Dutch. ## A brief for newsletter writers > A “start here” guide for new subscribers to a weekly newsletter about [your subject]: the six ideas readers come back to most, each drawn from my archive, with a short note on where to read more. Promise: in fifteen minutes a new reader knows what this newsletter believes and why it's worth opening next week. Reader: someone who just found the newsletter through a recommendation and hasn't read an issue yet. Voice: mine, from the issues I've attached as sources and voice samples; first person, no newsletter-speak and no “hey friends”. Use only what's in my issues. No invented statistics. Open it in Chapbook: https://chapbook.ink/start/?type=lead_magnet&topic=A+%E2%80%9Cstart+here%E2%80%9D+guide+for+new+subscribers+to+a+weekly+newsletter+about+%5Byour+subject%5D%3A+the+six+ideas+readers+come+back+to+most%2C+each+drawn+from+my+archive%2C+with+a+short+note+on+where+to+read+more.+Promise%3A+in+fifteen+minutes+a+new+reader+knows+what+this+newsletter+believes+and+why+it%27s+worth+opening+next+week.+Reader%3A+someone+who+just+found+the+newsletter+through+a+recommendation+and+hasn%27t+read+an+issue+yet.+Voice%3A+mine%2C+from+the+issues+I%27ve+attached+as+sources+and+voice+samples%3B+first+person%2C+no+newsletter-speak+and+no+%E2%80%9Chey+friends%E2%80%9D.+Use+only+what%27s+in+my+issues.+No+invented+statistics.&ref=for-newsletter-writers ## Questions ### How do I import my newsletter archive into Chapbook? Choose “I have a draft” and paste up to 20 links to your posts, one per line, or add up to 10 Word, Markdown or text files. Each post becomes a chapter, with your words exactly as written. Importing is free. ### Can Chapbook import paid-only newsletter posts? Not by link. Chapbook reads a link without signing in, so it can't see text behind a paywall. Save those issues as Word, Markdown or text files and add the files instead. ### Can my sign-ups reach Kit and Beehiiv? Yes, each new reader can. Export your Readers list as a CSV and import it into Kit, Beehiiv or any other email tool, which can ask each reader to confirm. ### Does Chapbook connect to Substack? No. There is no Substack connection. Export your Chapbook readers as a CSV and upload it to Substack yourself. They arrive in the file as unconfirmed, so check that they agreed to your emails first. ### Does Chapbook email my subscribers? No. Chapbook never emails a reader. Anything your readers receive comes from your own email tool, and the campaign Chapbook drafts for you is yours to paste into it. ## Sources - [Substack Help Center, importing a mailing list (seen October 30, 2026)](https://support.substack.com/hc/en-us/articles/360037829931-How-do-I-import-my-mailing-list-from-another-platform-such-as-Mailchimp-Ghost-or-Beehiiv)