# Starter programs and lead magnets for fitness coaches Fitness coaches use Chapbook to turn their own programming into a two-week starter workbook, a free beginner's guide that collects sign-ups from a bio link, or a client handbook. You supply the exercises, sets and progressions as sources, Chapbook drafts and typesets around them, and you check every instruction and health claim before a client follows it. Last reviewed 30 October 2026. Web page: https://chapbook.ink/for/fitness-coaches/ ## What fitness coaches make with Chapbook - Workbook: A two- or four-week starter program with a lesson a day and a training log clients can fill in on a phone or print and take to the gym. - Lead magnet: A free guide to the question beginners ask you in DMs, given away from a page linked in your bio, so a follower becomes someone you can email. - Illustrated guide: An illustrated handbook for new clients: how you work, how sessions run, what to bring and what to do on a rest day, using your own photos for any movement. ## Made with Chapbook: The First Harvest The First Harvest: A two-week workbook for a balcony vegetable garden, by Tomás Herrera. Workbook, 5,175 words, 20 pages. A sample generated from one brief and exported unedited; it is not a customer's book. Read every page: https://chapbook.ink/examples/garden/ The brief: > A fourteen-day plan to start a vegetable garden in containers on a balcony, a windowsill or a doorstep. Promise: By day 14 you will have pots that drain, seed sown at the right depth, seedlings up and thinned, a second sowing made, and a watering habit that fits your week. Reader: Someone with no garden and no experience who has killed a houseplant and concluded they cannot grow anything. Voice: Second person, a patient neighbour leaning over the balcony rail; a short lesson, then a fill-in exercise; one fictional beginner followed through the fortnight; no invented statistics, no brands, no chemicals. The outline the planner proposed: 1. How to Use This Workbook (572 words) 2. Week 1: Light, Pots and the First Sowing (2,081 words) 3. Week 2: Water, Thinning and What Goes Wrong (2,119 words) 4. The Last Page: Your Checklist and Your Harvest Log (373 words) ## “AI will hand out bad programming.” It might, if you ask it to invent the program. So don’t. Add your own program as a source, whether that’s a spreadsheet saved as a PDF, your notes, or the sessions you already give clients, and say in the brief that the exercises, sets and reps come from you. Chapbook is there for the writing around them: the lesson that explains why the first week feels easy, the note on what to do after a missed session, the log. Then read it the way a beginner will follow it. A draft can quietly change a rep range or add a movement you would never give someone on day two. Nobody at Chapbook checks programming, and the read-through won’t catch a bad progression. ## “What can I actually promise?” Less than a transformation headline does. The [FTC says](https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance) claims about the health benefits of health-related products need competent and reliable scientific evidence. A line about a number of pounds lost in two weeks, or about fixing a bad back, needs a hard look before it goes in a book you give away. Promise what the plan itself delivers: six sessions done, starting weights known, a routine for week three. Check what your certification and your state allow before you add meal plans or anything about treating a condition. If you want a note telling readers to see a doctor first, add it yourself, because Chapbook won’t add one for you. These decisions stay with you, and nothing on this page is legal or medical advice. ## “My clients are on Instagram, not reading PDFs.” The page is built for that. **Link in bio** gives you one address listing all your live pages. On a paid plan, the launch campaign writes short posts and sets carousels from your chapters, which you can download as PNGs for Instagram, in your book’s fonts and colors. Chapbook posts nothing for you. A QR code on the gym wall opens the same page and shows up under its own named link, so you can see whether the wall or the bio brought more sign-ups. If you want video, link to it. The book’s last page can send readers to your channel or your booking page, and the PDF carries a QR code for that link, which helps on a printed log. ## The sample on this page The First Harvest is a two-week workbook for growing vegetables on a balcony, and nobody in it lifts anything. We show it because the problem is the same: a reader who failed once and decided they’re not the type. It sets honest expectations early, saying that day 14 isn’t harvest day, and each day is a short lesson and a fill-in exercise. It was generated from one brief and exported without editing. The brief beside this text starts your version. ## What it does not do Chapbook has no workout tracking, video hosting, client messaging, bookings or payments, and it doesn’t email your readers. It gives no medical or nutrition advice, and it doesn’t review your program for safety. It writes nonfiction in English, Spanish, German, French, Portuguese (Brazil), Italian and Dutch. ## A brief for fitness coaches > A two-week starter plan for desk workers coming back to strength training after years away: three short sessions a week using only dumbbells, how to warm up, how to tell when to add weight, and how to keep going on a bad week. Promise: by day 14 the reader has done six sessions, knows their starting weights and has a routine for week three. Reader: someone in their forties who quit two gyms and has decided they are not a gym person. Voice: second person, an encouraging coach with no hype; a short lesson, then a fill-in training log; one fictional beginner followed through. I will supply the exercises, sets and reps. No weight-loss or medical promises, no invented statistics. Open it in Chapbook: https://chapbook.ink/start/?type=workbook&topic=A+two-week+starter+plan+for+desk+workers+coming+back+to+strength+training+after+years+away%3A+three+short+sessions+a+week+using+only+dumbbells%2C+how+to+warm+up%2C+how+to+tell+when+to+add+weight%2C+and+how+to+keep+going+on+a+bad+week.+Promise%3A+by+day+14+the+reader+has+done+six+sessions%2C+knows+their+starting+weights+and+has+a+routine+for+week+three.+Reader%3A+someone+in+their+forties+who+quit+two+gyms+and+has+decided+they+are+not+a+gym+person.+Voice%3A+second+person%2C+an+encouraging+coach+with+no+hype%3B+a+short+lesson%2C+then+a+fill-in+training+log%3B+one+fictional+beginner+followed+through.+I+will+supply+the+exercises%2C+sets+and+reps.+No+weight-loss+or+medical+promises%2C+no+invented+statistics.&ref=for-fitness-coaches ## Questions ### Can Chapbook write a training program for me? It can draft one, but do not hand it to a client unchecked. A generated program can be wrong for a beginner or an injury. Give Chapbook your own exercises, sets and progressions as sources, then check each instruction yourself. ### Can Chapbook pictures show correct exercise form? Don't rely on them for that. A generated picture can get a joint angle or a grip wrong, and a reader may copy it. Upload your own photos in the editor for any movement you are teaching. ### Can clients log their workouts in a Chapbook workbook? Yes, in the PDF. Turn on Fillable answers in the workbook's look and clients can type on the answer lines and tick the boxes in any PDF app that fills in forms. Chapbook never sees what they enter. ### Does Chapbook replace a coaching app? No. Chapbook has no workout tracking, video library, client messaging or payments. It makes the book and the page that collects its readers. ### Can my book page ask readers about injuries or health conditions? No. A Chapbook book page may not collect sensitive personal data such as health details, and its form asks only for a name and an email address. Ask those questions in your own intake. ## Sources - [FTC, Health Products Compliance Guidance (read 30 October 2026)](https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance)