# Lead magnets and client workbooks for coaches

Coaches use Chapbook to turn what they already teach into a short book with their name on it: a lead magnet that collects sign-ups from its own page, a workbook clients fill in between sessions, or the signature book of their method. You write one paragraph and approve the outline; Chapbook drafts each chapter and typesets the result.

Updated 30 October 2026. Web page: https://chapbook.ink/for/coaches/

## What coaches make with Chapbook

- Lead magnet: A free guide to the problem clients bring you, given away from a book page that collects each reader’s email address.
- Workbook: Lessons, fill-in exercises and a checklist at the end of each week, so clients do the work between sessions.
- Nonfiction book: The signature book of your method, drafted chapter by chapter against an outline you approve.

## Made with Chapbook: Find Your First 100 Readers

Find Your First 100 Readers: A 30-day workbook, by Maya Chen. Workbook, 5,850 words, 24 pages. A sample generated from one brief and exported unedited; it is not a customer's book. Read every page: https://chapbook.ink/examples/workbook/

The brief:

> A 30-day plan to find the first hundred readers for a nonfiction book without paid advertising. Promise: By day 30 you will have a named reader, a one-sentence promise, a short list of places that reader already gathers, and either your first hundred readers or a routine that keeps adding them. Reader: Someone who wrote the book on evenings and weekends, dislikes self-promotion, and has fewer than two hundred followers anywhere. Voice: Second person, a coach at the kitchen table; a short lesson, then a fill-in exercise; checklists at the end of each week; no invented statistics.

The outline the planner proposed:

1. How to Use This Workbook (466 words)
2. Week 1: Your Reader (1,142 words)
3. Week 2: Your Promise and Your Page (1,168 words)
4. Week 3: Where Your Readers Already Gather (1,294 words)
5. Week 4: Ask, Deliver, Repeat (1,200 words)
6. Day 30: The Review and the Routine (545 words)

## It sounds like you

Add two or three pieces you wrote yourself, a newsletter issue, a talk, a long post, and Chapbook reads them into a voice profile that drafting follows. Bring your course notes, slides as PDFs or the pages of your site as sources, and chapters draw on what you actually teach rather than on what a model guesses coaches say.

You decide what the book is before anything is drafted: the brief names the client, the promise and the tone, and the outline is yours to reorder and rewrite. Afterwards, every change the assistant proposes arrives as a suggestion you accept or reject.

## It looks like a book

The sample on this page is a 30-day workbook: short lessons, a fill-in exercise after each, and a checklist at the end of every week. It was generated from one brief and exported without editing. It is not a coach’s book, but a client workbook takes the same shape. Typst sets the pages, with running heads, a linked contents page and the fonts embedded, in a look you choose or one you describe in your own words.

## It brings readers

On a paid plan a book gets a public page at your own address. A reader signs up to download the PDF, and the sign-up lands in your Readers list with the named link that brought them, so you can see whether the podcast, the LinkedIn post or the workshop handout worked. The list exports to CSV for your email tool, which sends the welcome. Chapbook itself never emails your readers.

## What it does not do

Chapbook writes nonfiction only, in English, Spanish, German, French, Portuguese (Brazil), Italian and Dutch. A workbook or a book also comes as a KDP-sized paperback, interior and wrap cover. It does not run sessions, take payments or host a course, and it does not send email to anyone on your list.

## A brief for coaches

> A six-week workbook for mid-career professionals working with a career coach: naming what they want next, testing it in small conversations, and deciding whether to stay or go. Promise: by week six they have one decision, and the evidence for it. Reader: a manager ten or more years in who feels stuck and is working with a coach between sessions. Voice: second person, warm and direct; a short lesson, then a fill-in exercise, then a checklist at the end of each week; fictional examples, no invented statistics.

Open it in Chapbook: https://chapbook.ink/start/?type=workbook&topic=A+six-week+workbook+for+mid-career+professionals+working+with+a+career+coach%3A+naming+what+they+want+next%2C+testing+it+in+small+conversations%2C+and+deciding+whether+to+stay+or+go.+Promise%3A+by+week+six+they+have+one+decision%2C+and+the+evidence+for+it.+Reader%3A+a+manager+ten+or+more+years+in+who+feels+stuck+and+is+working+with+a+coach+between+sessions.+Voice%3A+second+person%2C+warm+and+direct%3B+a+short+lesson%2C+then+a+fill-in+exercise%2C+then+a+checklist+at+the+end+of+each+week%3B+fictional+examples%2C+no+invented+statistics.&ref=for-coaches

## Questions

### Will a book made with Chapbook sound like me?

Drafting reads a voice profile made from up to 5 pieces of your own writing, and every later change the assistant proposes is a suggestion you accept or reject.

### Can I use my own course material?

Yes. Add up to 10 sources (PDFs, documents, text or web pages) to a book; chapters draw on them and can cite them inline.

### Can clients fill in a Chapbook workbook on screen?

Yes. Turn on Fillable answers in a workbook's look and clients can type on the answer lines and tick the boxes in the PDF, in any PDF app that fills in forms, including web browsers. The EPUB, paperback interior and Word file stay as they are.

### Do I need a paid plan to give the book away?

Yes. Files without the watermark and the public book page start with the Creator plan at $29 a month; the outline, one chapter of up to 2,500 words and a watermarked cover are free.

### Is Chapbook a coaching platform?

No. Chapbook makes the book and the page that collects its readers; sessions, payments and courses stay in the tools you already use.